With over 5 years of experience crafting narratives for nonprofit organizations, B2B technology, healthcare, and consumer lifestyle brands, I have helped clients get featured in top tier publications such as CNN, Us Weekly, Essence Magazine, and more, resulting in 20% boosts in sales and web traffic.
However, I believe in a PR strategy that goes beyond the number of media placements and reach, instead focusing on how your story and product establishes you as a thought leader across paid, earned, social, and owned media channels.
What does this mean?
It means that not everything requires a press release or media pitch to build awareness. Sometimes, using a different channel such as social media or content marketing might help drive your message across more effectively. I will help you identify the best strategies to build a cohesive brand that your audiences will trust over the long term.
